CHRIS SMITH
Editor, Inside Entergy
Entergy Corporation
"Cindy and Steve,
Thank you both for your brave, conference-highlight podcast creation session at the Ragan conference earlier this month. I was in your audience, and your demo and encouragement pushed me over the ledge (that doesn't sound good but you know what I mean) after I got back to work.
Although I have usually been an early adopter of new technology among my 50-plus age group, I have been lurking on the outskirts of podcasting, trying to come up with a master plan for how to create one, launch one, get it approved, etc., in my organization's culture. Then somehow your session convinced me to just come back home, get the few tools you referenced, and dive in. So I did, and it worked"
Anyway, thank you. My bosses are even more convinced now that I was their wisest hiring decision ever.
Best wishes in your own work.
RUTH HATCH
BMO Financial Group
I have seen Steve speak several times, and he always is so funny and informative. I describe his sessions like doing a mini Corporate Communication MBA with a Jon Stewart Daily Show twist.
MABEL OSHIRO
The Aerospace Corp.
Steve Crescenzo is a powerhouse! The workshop was hard-hitting, relevant, and to-the-point.
BETH MARTINO
Former Deputy Secretary
Kansas Department of Labor
The surveys and focus groups that Cindy Crescenzo conducted for us provided valuable customer information and clear direction for our organization's communications plan. Cindy led the team from the start, guiding us through question and survey design, survey administration, analysis and follow up. Cindy was extremely organized, flexible and she gave us great suggestions to improve every aspect of the research we conducted. Probably the thing that impressed me the most was how quickly Cindy got up to speed with our business operations. She clearly spent time getting to know what we do, what is important to us and what is important to our customers. In the end, the research analysis Cindy delivered to us was (and still is) an invaluable tool that helps us make important business decisions for our organization.
August 11, 2010
Indianapolis, Indiana
In this full-day seminar, Steve and Cindy Crescenzo will share dozens of practical case studies from companies that are using both new and traditional media in creative, effective ways that are making a difference inside their organizations and out.
August 26, 2010
OkieSMart 2010: The Art of Social Media
Tulsa, Oklahoma
Social media comes to life in this professional development series sponsored by PRSA Tulsa, IABC Tulsa and the Tulsa Press Club. Steve Crescenzo will present his popular Creative Communications session where he'll show communicators how to use social media to help take the "corporate" out of corporate communications and replace it with "creative."
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
