Vehicle Assessment
We can review each of your communication vehicles, assess their strengths and weaknesses based off of your communication goals, benchmark them against the best vehicles and practices in the field, and offer recommendations.
What you get:
- - Complete access to some of the top advisors in Corporate Communications
- - Insider's access to what the best companies today are doing with their print, online and social media vehicles
- - Help pulling the best story ideas out of your organization
- - A foolproof plan for creating a superior print publication or intranet
- - Tactics that will help you beat the odds and create a successful online publication, or create successful conversation using social media tools
- - Help in all the problem areas
Communication Planning and Implementation
Using our day-long customized planning session, we can help you create a communication plan specifically targeted for your organization based on your communication goals and objectives, as well as your needs by audience; the key messages for each group; and an appropriate vehicle needed to deliver those messages.
In addition, we will work with you to create an overall timeline of communications needed that are tied to key objectives and milestones that are planned for the organization for the year.
We can even become a part of your communication team and help put your plan in motion at your organization.
Communication Audits and Research
But how do you know what to do away with? How do you convince executives that you need to do things differently?
You need research -- it's the foundation for every successful communication plan. What's working? What's not? What are your strongest vehicles? What are the best messages and timing?
We'll help you conduct the research you need to create communications that are tied to your organizational strategies but still capture and engage your audiences. We offer the following research/audit services:
Vehicle Analysis
After receiving examples of all your different vehicles you use to communicate with employees, we review each vehicle, assess their strengths and weaknesses based off of your communication goals and best practices, and offer recommendations on what to improve, what to kill and what needs to be added to the mix.
Surveys
We work closely with you to create a survey for your audience to help you find out what's working and what's not. We'll take the results and create a findings and summary analysis that will identify trends and perceptions.
Focus Groups
Focus groups help you understand the 'why' behind what your audiences think and feel. We'll work with you to create a discussion guide that fits your specific needs, conduct the groups and analyze the findings. Your final report will include highlights, trends, findings ... and of course, the best quotes that help you see where your communications stand.
Executive Interviews
Are your communications strategic enough? The only way to find out is to talk to your executives. We'll interview them and get their insight on how they feel about current communications and what they expect from communications in the future. All of the findings will be included in your final report.
These research options are designed to be flexible with your needs and your budget, as you can mix and match any or all of the services you feel appropriate.
However, when used together, these services are proven to give you in-depth, well-rounded input from your leaders and your employees, allowing you to create and carry out a solid communication plan.
Contact us for more information!
February 14 - 16, 2012
Customized Training and Strategic Planning
Minneapolis, MN
This customized communications summit is only open to our client. If you're interested in a customized workshop or summit, contact us and we can create an event around your needs and budget!
February 23, 2012
The Dirty Dozen: 12 mistakes you should stop making in 2012: Part 1
Write & Rewrite Webinar
In this webinar, we’ll look at the big picture—the six strategic mistakes communications make and how to avoid them.
March 5, 2012
Write & Rewrite Customized Writing Webinar
This customized writing webinar is only open to our client. If you're interested in a customized writing webinar or workshop contact us and we can create an event around your needs and budget!
March 22, 2012
The Dirty Dozen: 12 mistakes you should stop making in 2012: Part 2
Write & Rewrite Webinar
In this webinar, we’ll dig down to the six tactical mistakes communications make in their day-to-day work.
April 11 - 13, 2012
2012 PRSA Southwest District Conference
Tulsa, OK
In his keynote session, Steve covers Integrated Communication 3.0: Harnessing the power of new AND old media.
April 16 - 17, 2012
Ragan's 21st annual Corporate Communicators Conference
Chicago, Illinois
April 16: Steve's opening keynote address will give a sweeping view of the industry and best practices in internal communications. April 17: Steve will provide proven editing and writing techniques for writing for the Web 3.0.
April 26 - 27, 2012
London, England
Steve and Cindy, along with their partner and colleague, Jim Ylisela will present on the "Best of the Best" in internal communications. From strategy to production they'll present the hottest case studies in the industry.
May 10 - 11, 2012
Customized Communications Training
Regina, Canada
This customized communications training is only open to our client. If you're interested in customized training, using your materials and topics, contact us and we can create an event around your needs and budget!
