Strategic Creative Communications
The only one day workshop linking creative communications to research, planning, tactics and measurement
Either way you'll learn the practical four step system that will change how you, your organization and your leaders view employee communications.
We'll cover:
Research
- How to listen to your audiences
- What they think vs. what they know
- The benefits of using both qualitative and quantitative research
- What is the best research tool to use to feed your strategic plan -- and how to use it effectively.
- The best strategies for conducting focus groups-- and not gripe sessions.
- Survey's do's and don'ts -- creating a survey that fuels your plan.
- Pulling it all together -- how to report and use the insights your receive.
Planning
- Building a strategic plan
- What are the essential elements of a successful communication plan?
- How to win approval of your communication plan.
- Incorporating the most important information into your plan: research.
- The top five biggest planning mistakes and how to avoid them.
- Getting it done: you have your plan, now what?
- Getting the right message to the right audience via the right vehicle.
- What good is a plan if you can't afford to carry it out?
- How to budget for your communication planning.
Tactics
- How to integrate your communication vehicles
- How to use social media the strategic way
- Understanding which vehicles to use for your messages.
- See best-practices at work with dozens of communicator case studies
Measurement
- Understand the difference between research and measurement
- Determine what's working and what's not
- Understand when you should measure throughout the year
- How to use the most effective (and affordable) measurement tools
- How to organize your feedback and report it
Interested? Email us today or call us at 773-759-3756.
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
