Tired of being a private publisher?
Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what's working and what's not?
Then this seminar is for you. Check out our seminar schedule to the right to see where our next Strategic Communication seminar will take place.
Don't see your city listed? Bring us in!
We can develop a customized program for your communications association or chapter ... or better yet ... we can customize this seminar using your materials for your organization! It's the most powerful and effective way to train your communications team.
Get more information >>
Learn from BPs Communication Mistakes
August 05, 2010

Gerard
Braud, one of the leading crisis communication
experts in the industry, was recently featured on the news in New
Orleans. Gerard did a great job outlining the communication mistakes
that BP has made so far in dealing with the oil spill crisis.
Avoid killing your credibility by not committing these common communication mistakes.
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.




